Your Instagram posts can now appear on Google. Learn the ins and outs of Instagram SEO so your content and profile rank at the top of search results
This week, I searched for a lip balm and found that two of the suggested posts were from Instagram.
And it’s not a fluke: Instagram is actively working toward not just improving its internal search, but also indexing your Instagram posts so they show up on search engines like Google. The line between traditional search engine optimization (SEO) and Instagram SEO is getting blurrier by the day.
In this article, I’ll explain how Instagram SEO works and how you can use it to increase visibility beyond the app itself.
What is Instagram SEO?
Instagram SEO is the process of optimizing your profile and posts so they appear at the top of search results — within Instagram and outside of it.
